Netflix and Hoichoi, the Bengali-first streaming service, will bring Hoichoi's series to Netflix in Hindi, Tamil and Telugu, the companies announced in Mumbai on Thursday. The deal covers every Hoichoi series that premieres over the next two years, which will appear on Netflix in the three languages at the same time as their Bengali release on Hoichoi.

Netflix will also carry 14 existing Hoichoi titles: Madam Inspector, Sampurna, Lajja, Eken, Anjaan Saaye, The Curse of Parnashavari, Bloodlines, The Adventures of Daadi & Jagga, Raat Abhi Baaki Hain, Achinta: Trial By Law, Shaadi Ka Siyappa, Queens, Parineeta: A Love Story and Mohanagar. The catalogue runs from crime thrillers and detective stories to folklore horror, courtroom drama and romance.

Two of the titles have Bangladeshi directors. Mohanagar is the Dhaka-set crime series directed by Ashfaque Nipun, and Shaadi Ka Siyappa was directed by Amitabh Reza Chowdhury, according to Dhaka Tribune. Both are already part of Hoichoi's catalogue.

The first new release under the deal is The Cursed Temple of Kauriburi, a folklore-inspired horror series starring Jeetu Kamal, Solanki Roy and Paoli Dam. It premieres on 6 November, with more titles to follow over the coming months. Beyond licensing, the two companies will co-produce original series that rework selected Hoichoi stories, with Hoichoi Studios making the adaptations. They have not said which stories will be adapted or when those shows will appear.

Hoichoi launched in 2017 as the first venture from SVF's new media arm and is run by co-founder Vishnu Mohta, who is also an executive director of SVF. The platform says it holds more than 2,000 hours of programming, including over 100 original series, films, shorts and documentaries, and that it reaches more than 250 million Bengalis worldwide. It moved into theatrical production in 2023 by setting up Hoichoi Studios.

For Netflix, the agreement is part of a wider push to add licensed programming alongside its own productions. Variety reported that the company has struck similar deals with the French broadcaster TF1 and with Brazil's Globo, and that Netflix describes its global audience as close to one billion people. In India, regional-language films and series have become a growing battleground as streaming services compete for subscribers outside the big Hindi market.

The immediate effect is that Bengali series made in Kolkata and Dhaka will be available in Hindi, Tamil and Telugu to viewers in India, potentially widening the audience for their actors, writers and directors. It does not mean Netflix subscribers in Bangladesh will receive the new language versions: the announcement describes the Netflix releases as being for audiences across India and does not say whether they will be offered on Netflix in Bangladesh.

Several details remain unclear. The companies did not disclose the financial terms of the deal, the full list of series due in the next two years, or how many original adaptations Hoichoi Studios will produce. It is also not known whether the 14 existing titles will be dubbed into the three languages, remade, or offered with subtitles, and whether the partnership changes what Hoichoi shows in Bangladesh.

The deal lands at a time when Bengali-language series have built a following beyond their home markets. Hoichoi's catalogue includes Dhaka-set dramas such as Mohanagar as well as shows made in West Bengal. Netflix's move tests whether those stories can travel further once the language barrier is lowered for viewers in southern and western India.

For now, the first test comes on 6 November with The Cursed Temple of Kauriburi. More titles and the first co-produced adaptations are expected in the months that follow, and both companies say further details will be announced later.